Mission & Strategy
Our mission is to be a leading, dynamic and enduringly successful international fashion group with a portfolio of lifestyle brands in the upper price and quality segment.
Our strategy focuses on:
- Internationally developing the McGregor and Gaastra brand activities
- Creating the right balance between the different distribution channels we use (multibrand, shop-in-shops and our own stores) and within that framework, particularly internationally, rolling out our own retail activities further
- Acquiring strong, complementary brands
