Press Release - 11 march 2010
McGregor launches International online store
The Anglo-American lifestyle brand McGregor has opened an International online store today: mcgregor-store.com A large selection from the men’s, women’s and children’s and footwear collections is now available from the international online store, which is open to customers from Europe, The U.S., The Middle East and Africa.
The online store combines ease of use and functionality with the brand’s lifestyle vibe, thus enabling McGregor customers to indulge in 24/7 shopping. Special collections such as Spyker SQDN, Williams Formula One Team by McGregor and Green.2 by McGregor will also be available on the site. The website is available in 3 different languages: Dutch, English and German.
Jan Paul Ten Hoopen, Commercieel Directeur McGregor:
“For our online store we have invested strongly to find the right balance between image and traffic building. The result is an International online retail experience that gives the modern e-consumer a very comfortable shopping experience. In order to optimize the benefits for our 3.000 independent stockists, 280 shop-in-shops and 130 own stores the launch of the online store will be supported by a sound multimedia strategy. We are confident that our online store is another step to develop our brand and increase consumer service”.
For further information: www.mcgregor-store.com
For more press information:
Weaver Public Relations
Annemieke Sirks
tel. +31(0) 35 - 695 00 62
annemieke@weaver.nl
