Press Release - 18 januari 2008
MCGREGOR CONFIRMED AS OFFICIAL CLOTHING PARTNER OF THE AT&T WILLIAMS TEAM
Driebergen, 18 January 2008. McGregor Fashion Group B.V. and the AT&T Williams team have announced that McGregor is to be the official clothing partner of AT&T Williams for the next three years. This partnership includes the design of a completely new team kit. An exclusive “Williams F1 by McGregor” collection, inspired by the new team kit, will be launched and delivered in store in March 2008. The McGregor brand name will appear over the next three seasons on the AT&T Williams racing cars, the drivers’ helmets and team clothing.
Williams F1 by McGregor collection
The new team kit for the AT&T Williams team – which includes 520 factory-based employees – includes caps, trousers, jackets, sports shirts, jumpers, shoes, belts and travel bags in Williams’ traditional blue and white colours. Sporting this familiar colour combination, the Williams F1 by McGregor spring collection derives directly from the team kit.
Shared values
Jan Paul ten Hoopen, McGregor’s Commercial Director:
‘We’re proud to be the official clothing partner of one of the most successful Formula 1 teams. As the sole independent F1 team, Williams – just like McGregor – are associated with drive, enterprise, a strong heritage and a great chance of success in the future.
This partnership will enable us to place our continuous international growth on the fast track in countries such as the UK, France, Switzerland, Italy, Spain and Portugal whilst giving our brand image a powerful boost.’
Frank Williams, Team Principal of the AT&T Williams team:
‘I stand firmly behind McGregor’s core ethos: No Future without Ambition. We are very proud to team up with such an inspired international lifestyle brand as McGregor. Combined with their drive and passion for racing, McGregor’s experience in designing exclusive and attractive racing collections is our team’s guarantee for a truly professional and comfortable look.’
McGregor Fashion Group B. V.
McGregor is part of McGregor Fashion Group BV, which has grown to become one of the most successful fashion houses in the higher-end market segment since its founding in 1993. Some 600 staff in Europe build each day on the success of the McGregor, Gaastra, Dimaggio and Adam Menswear brands, which are available in 3,000 multi-brand stores, 190 shops-in-shops and more than 100 own brand shops worldwide. Turnover this year is forecast to exceed EUR 170 million.
_______________________________________________________________________
For further information please contact:
McGregor Fashion Group BV
Ellen Visscher, Marketing Manager
Tel: 0343-530101
Email: ellen.visscher@mcgregor.nl
